Sr.Manager – Product Marketing

who drives our product marketing content strategy. Working closely together with the Campaigns, Field Marketing and Corp Communications, as well as with corporate and APJ level programs teams, this individual is the key driver behind translating relevant.

Company topics into marketing program content as part of our local Go-To-Market framework. She/he has a strong work experience in developing and/or adapting content as part of marketing demand gen programs both offline and online. The Product Marketing Sr. Manager is comfortable within the sales and solution consulting landscape and an innovative do-er in re-purposing existing content.

Responsibilities:

• Japan go to market program content & messaging alignment with APJ and Corporate Marketing teams
• Packaging and modification of corporate marketing content (collateral, presentations, etc) for the local markets to support local sales strategy & market differences
• Adapt and develop content and messaging for use in marketing programs (eBooks, blog posts, slide shares, etc) working closely with Field Marketing and Campaigns team
• Propose ideas for new content that will be aligned to campaign and program themes and translate these ideas into various content carriers
• Act as industry expert and spokesperson at tradeshows and company events (seminars, webinars, etc)
• Partner with Field and Product Line sales to understand their priorities and strategic plan in order to identify and deliver solutions (product information, insights and sales tools) working with the centralized and BU product marketing teams

Requirements:

• 10+ years of software product marketing experience
• Strong understanding of campaign content in marketing programs
• Bachelor’s degree or equivalent
• Passionate about content
• Very strong verbal and written communication skills in both Japanese and English
• Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties
• Expert knowledge of the IT buyer and experience with SaaS technologies essential
• Knowledge of social media channels and digital content